three simple keys to good design…
#1 - order.
line things up. whether it’s a simple to-do list or living room furniture, things read much better when order and simplicity are involved. placement should reflect thoughtfulness; randomness is the lack of mental perseverance, and appears sloppy. never under-mind the viewer, they are hip to order whether they realize it or not. even incomplete ideas can be presented effectively through mindful presentation.
#2 - refinement.
if it’s not necessary, then omit. this goes for life too! but in this case, get rid of clutter when composing a website or designing clothing, so that you’re left working with things that support your vision rather than distract from it. this will allow you to highlight your strengths, and clean out superfluous details. it takes time to refine, but you’ll find it’s refreshing too!
#3 - consistency.
colors must work together. love your whites, but love your colors too! strive for visual harmony by choosing colors that complement each other. if you’re working with a lot of colors then make sure, for instance, that the color blue matches in each case. people look for color to make distinctions, and when consistency is sacrificed then the viewer can’t make a distinction, thus the message is lost.
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