Steve Jobs: How To Live Before You Die…
He makes a great point about caring for small details - like his knowledge for leading and kerning in typography - which he says helped him develop the intricate beauty inherent in the products he later developed. “Artistically subtle in a way that science can’t capture.”
Apple strives for a perfection that ultimately gives their customers subconscious security when they experience the highly finished, articulated and thoughtful designs. Apple is a very grounded product - true inside and out, and that’s important.
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